How to Start an Independent Insurance Agency in Illinois
Thinking about building an independent insurance agency of your own? Agency ownership can offer freedom, flexibility and the opportunity to create long-term value, but getting started takes more than obtaining a producer license.
From choosing a business structure and planning for startup costs to securing market access, selecting technology and marketing your agency, there are several important decisions to make. This guide walks you through five key areas to consider and connects you with Big I Illinois resources, education and industry relationships that can help you build a strong foundation.
Five Key Considerations When Starting an Agency
Business Planning, Legal & Licensing Considerations
What legal considerations are involved in starting an independent agency?
If you are in a current relationship that may involve a non-compete agreement or other contractual issues you may need to consult an attorney.
Selecting the right legal structure is an important first step when starting an independent insurance agency. Your choice can affect taxes, personal liability, ownership, and how your business operates. Common business structures include:
Sole Proprietorship – The simplest structure, owned by one individual. While easy to establish, it does not provide personal liability protection, meaning the owner's personal assets may be at risk.
Partnership – A business owned by two or more individuals who share management responsibilities, profits, and losses. Partnerships should have a written agreement outlining each owner's roles and responsibilities.
Limited Liability Company (LLC) – A popular choice for many small businesses, an LLC generally provides personal liability protection while offering flexibility in management and taxation.
Corporation (S Corporation or C Corporation) – Corporations are separate legal entities that provide liability protection for owners. They typically involve more formal governance and recordkeeping requirements but may offer tax or operational advantages depending on the business.
Before selecting a business structure, consult with an attorney and tax advisor to determine which option best aligns with your business goals, ownership plans, and financial situation. The IRS has a resource center to help inform your decision on business structure and the Illinois Department of Commerce and Economic Opportunity offers complete guide to starting a business in Illinois.
If you’ve opted for a Corporation or LLC, visit the Illinois Secretary of State to register your company here: https://www.ilsos.gov/departments/business-services/incorporation.html.
A business plan will help guide you through each stage of creating and developing your business. Many lenders, E&O insurers, and insurance carriers will request a business plan before doing business with your agency. The Small Business Administration (SBA) has developed a guide and provides templates here.
Apply for an Insurance Business Entity License: For sole proprietorship, a producer license is issued to the individual. Partnerships and corporations must have a separate business entity license, obtained through NIPR.
Obtain Tax ID Number: Sole proprietorships will use their SSN/TIN. Partnerships and corporations will apply for an Employer Identification Number (EIN/FEIN) through the IRS here. No fee is required to obtain an FEIN through the IRS site.
Secure Errors & Omissions (E&O) Insurance: Prior to being appointed with an insurance company for access to markets, you need to purchase Errors & Omissions (Professional Liability) coverage. For a start-up agency, you’ll want to include information on any business you’ll be bringing with you if applicable, and your projections on the business you plan to write over the next 12 months. The E&O carriers will also request a business plan and résumé.
Big I Illinois offers insurance agents errors and omissions coverage from two exceptional companies, Swiss Re Corporate Solutions America, and Utica National Insurance Group. To learn more or obtain a quote, click here.
Purchase a Producer Bond: Illinois law requires any person who holds a producer license to carry a bond in amount of $2,500 (minimum) or 5% of the premiums brokered in the previous calendar year (not to exceed $50,000 in total aggregate liability) and any entity (except a sole proprietor) to hold an entity bond. Big I Illinois offers a member rate of $25 per licensee on our bond program and, if all licensees are covered, the agency bond is included at no additional fee. For details, click here.
Startup Costs & Financing
How much does it cost to start an independent insurance agency?
Startup costs vary based on whether you're launching from a home office, leasing commercial space, purchasing an existing agency, or building your book of business from the ground up. Starting an independent insurance agency is not capital intensive relative to other industries, but you will need startup funds for:
Office Space or Home Office Expenses
Equipment and Supplies
Software and other Technology
Errors & Omissions (E&O) Insurance
Website Development and Marketing
Operating Expenses
Develop a realistic business plan with a startup budget and cash flow projection before you seek financing to ensure you have the resources you need while you grow the business.
Potential sources of funding to open an insurance agency include:
Personal savings or investments
Small Business Administration (SBA) loan programs
Local banks and credit unions
Business lines of credit
Financing associated with purchasing an existing agency
IDCEO - Low Interest Loan Programs
Check out low interest loan programs at the Illinois Department of Commerce & Equal Opportunity Website
InsurBanc - Agency Financing
Learn about resources available through InsurBanc, a bank that specializes in serving the independent insurance agency community.
Market Access
How can a new agency obtain carrier contracts for access to markets?
You can't sell insurance without access to insurance company products. Because it is difficult to obtain direct carrier appointments without a proven production history, most start-ups will utilize a few direct appointments and a variety of indirect markets such as wholesalers, managing general agents and market aggregators. Big I Illinois members can gain market access through Big I Alliance, a program developed by our national association: https://www.independentagent.com/alliance/
Technology
What technology is needed for an independent insurance agency?
Beyond an agency management system, you'll also need technology that supports communication, cybersecurity, marketing, and business continuity.
You’ll need to consider everything from data security and multi-factor authentication to agency management systems, disaster recovery, marketing and AI. The Big I Illinois Technology Committee and the national Agents Council for Technology both offer resources to members to help navigate best practices on topics like cybersecurity and managing data. Because each agency’s needs are different, networking with other agents is a great way to learn about what tools are working well for agencies like yours.
Check out Big I Illinois' technology resources here.
Marketing
What marketing tools should an independent insurance agency utilize?
Nearly 75% of insurance consumers begin their search online, so a new agency needs an online presence. You can build a basic website on your own using one of the many DIY website builder programs online, or contract with a vendor to build out a more robust website, depending on your needs and budget. With a web presence in place, consider adding social media and digital marketing to reach consumers in your target market.
Trusted Choice, a Big I Illinois member benefit, supports agents’ marketing efforts by offering a suite of resources including customizable marketing materials, social media content, reimbursement opportunities, toolkits and guides, trainings, and more. These tools are designed to help members promote the unique strengths of independent insurance agents.
How long does it take to start an insurance agency?
The timeline varies depending on your experience, business structure, licensing status, and carrier relationships. While some agencies can begin operations in a matter of weeks, others spend several months developing a business plan, obtaining market access, and implementing technology before opening their doors.




