CHOOSE INDEPENDENT

How to Start an Independent Insurance Agency in Illinois

Thinking about building an independent insurance agency of your own? Agency ownership can offer freedom, flexibility and the opportunity to create long-term value, but getting started takes more than obtaining a producer license.

From choosing a business structure and planning for startup costs to securing market access, selecting technology and marketing your agency, there are several important decisions to make. This guide walks you through five key areas to consider and connects you with Big I Illinois resources, education and industry relationships that can help you build a strong foundation.

Five Key Considerations When Starting an Agency

Start an Independent Agency - Business & Legal

Business & Legal

Set up, license and protect your agency.

Start an Independent Agency - Cost

Startup Costs & Financing

Estimate expenses and determine how you will fund the business.

Start an Independent Agency - Markets

Market Access

Explore your options for accessing carriers and insurance products.

Start an Independent Agency - Technology

Technology

Choose the systems needed to operate securely and efficiently.

Start an Independent Agency - Marketing

Marketing

Build your brand, online presence and client acquisition strategy.

Moving from a captive agency to the independent channel in the fall of 2019 was the most impactful decision of my career.

NoeleTatlock
Noele Tatlock
Former captive agent

Business Planning, Legal & Licensing Considerations

What legal considerations are involved in starting an independent agency?

If you are in a current relationship that may involve a non-compete agreement or other contractual issues you may need to consult an attorney.

A non-compete agreement forbids a producer or controlling employee from taking accounts for which they are responsible to another agency.

A non-solicitation or non-piracy agreement forbids a producer or other employee from soliciting the prior agency accounts or prospects for his or a competitor’s benefit.

Current Captives must look at their contact for language pertaining to non-compete or non-solicitation.

All non-compete agreements should contain a provision prohibiting the ex-employee from competing with the former agency for an appropriate period of time (usually one to three years) and within an appropriate geographic area. The non-compete provision also should prohibit the employee from soliciting the agency's customer accounts, especially the accounts of customers with whom the employee dealt during his employment and the accounts of any potential customers that the employee courted for the agency while he was employed. Non-compete agreements are scrutinized closely by the courts and will not be held enforceable if they are over broad. Any restrictions that could be interpreted to reduce or limit competition must be reasonable in scope and duration, not harmful to the general public, and reasonably tailored to protect the agency's interest in its book of business and related confidential information without unduly burdening the employee. Non-compete agreements that unfairly restrict an individual insurance agent or broker from earning a living in his profession will not be enforced.

Selecting the right legal structure is an important first step when starting an independent insurance agency. Your choice can affect taxes, personal liability, ownership, and how your business operates. Common business structures include:

  • Sole Proprietorship – The simplest structure, owned by one individual. While easy to establish, it does not provide personal liability protection, meaning the owner's personal assets may be at risk.

  • Partnership – A business owned by two or more individuals who share management responsibilities, profits, and losses. Partnerships should have a written agreement outlining each owner's roles and responsibilities.

  • Limited Liability Company (LLC) – A popular choice for many small businesses, an LLC generally provides personal liability protection while offering flexibility in management and taxation.

  • Corporation (S Corporation or C Corporation) – Corporations are separate legal entities that provide liability protection for owners. They typically involve more formal governance and recordkeeping requirements but may offer tax or operational advantages depending on the business.

Before selecting a business structure, consult with an attorney and tax advisor to determine which option best aligns with your business goals, ownership plans, and financial situation.  The IRS has a resource center to help inform your decision on business structure and the Illinois Department of Commerce and Economic Opportunity offers complete guide to starting a business in Illinois.

If you’ve opted for a Corporation or LLC, visit the Illinois Secretary of State to register your company here: https://www.ilsos.gov/departments/business-services/incorporation.html.

A business plan will help guide you through each stage of creating and developing your business. Many lenders, E&O insurers, and insurance carriers will request a business plan before doing business with your agency. The Small Business Administration (SBA) has developed a guide and provides templates here.

Apply for an Insurance Business Entity License: For sole proprietorship, a producer license is issued to the individual.  Partnerships and corporations must have a separate business entity license, obtained through NIPR.

Obtain Tax ID Number: Sole proprietorships will use their SSN/TIN. Partnerships and corporations will apply for an Employer Identification Number (EIN/FEIN) through the IRS here. No fee is required to obtain an FEIN through the IRS site.

Secure Errors & Omissions (E&O) Insurance: Prior to being appointed with an insurance company for access to markets, you need to purchase Errors & Omissions (Professional Liability) coverage. For a start-up agency, you’ll want to include information on any business you’ll be bringing with you if applicable, and your projections on the business you plan to write over the next 12 months. The E&O carriers will also request a business plan and résumé.

Big I Illinois offers insurance agents errors and omissions coverage from two exceptional companies, Swiss Re Corporate Solutions America, and Utica National Insurance Group. To learn more or obtain a quote, click here.

Purchase a Producer Bond: Illinois law requires any person who holds a producer license to carry a bond in amount of $2,500 (minimum) or 5% of the premiums brokered in the previous calendar year (not to exceed $50,000 in total aggregate liability) and any entity (except a sole proprietor) to hold an entity bond. Big I Illinois offers a member rate of $25 per licensee on our bond program and, if all licensees are covered, the agency bond is included at no additional fee. For details, click here.

Startup Costs & Financing

How much does it cost to start an independent insurance agency?

Startup costs vary based on whether you're launching from a home office, leasing commercial space, purchasing an existing agency, or building your book of business from the ground up. Starting an independent insurance agency is not capital intensive relative to other industries, but you will need startup funds.

Common Startup Expenses

  • Office Space or Home Office Expenses

  • Equipment and Supplies

  • Software and other Technology

  • Errors & Omissions (E&O) Insurance

  • Website Development and Marketing

  • Operating Expenses

Develop a realistic business plan with a startup budget and cash flow projection before you seek financing to ensure you have the resources you need while you grow the business.

Potential Funding Sources

  • Personal savings or investments

  • Small Business Administration (SBA) loan programs

  • Local banks and credit unions

  • Business lines of credit

  • Financing associated with purchasing an existing agency

IDCEO: Low-Interest Loan Programs

Check out low interest loan programs at the Illinois Department of Commerce & Economic Opportunity website.

InsurBanc: Insurance Agency Financing

Learn about resources available through InsurBanc, a bank that specializes in serving the independent insurance agency community.

This freedom has completely transformed our business, making our book of business five times larger than it ever was on the captive side in just six years. And we’re still growing!

ErichHeld
Erich Held
Former captive agent

Market Access

How can a new agency obtain carrier contracts for access to markets?

You can't sell insurance without access to insurance company products.  Because it is difficult to obtain direct carrier appointments without a proven production history, most start-ups will utilize a few direct appointments and a variety of indirect markets such as wholesalers, managing general agents and market aggregators.

Big I Illinois members can gain market access through Big I Alliance, a program developed by our national association.

Access Method Best For
Direct Carrier Appointment Established agencies that meet a carrier's production and operational requirements. Many carriers are looking for a 3-year track record and sizeable book of business.
Agency Aggregator or Cluster New or growing agencies seeking access to multiple carriers through a larger organization. Aggregators also often provide shared resources to help with agency operations. In return, aggregators generally require a percentage of commission or stake in the book of business.  Evaluate these partnerships using the worksheet provided here.   
Managing General Agency (MGA) Specialty, niche, or difficult-to-place risks, as well as access to carriers not available through direct appointments. Many MGAs are receptive to working with new agents with little to no volume commitment. 
Wholesaler/Broker Excess & surplus (E&S) and unique or complex risks that require specialized market access.
Big I Alliance Blue Member agencies that need access to specialty or niche coverages, hard-to-find markets, and no minimum commitment. 
Big I Alliance Gold The alliance was established to support independent agents by aggregating premium and facilitating market access through membership.

Technology

What technology is needed for an independent insurance agency?

Beyond an agency management system, you'll also need technology that supports communication, cybersecurity, marketing, and business continuity.

  • Agency management system

  • Email and communication tools

  • Cybersecurity and multifactor authentication

  • Data protection and compliance

  • Backup and disaster recovery

  • Website and marketing platforms

  • Artificial intelligence tools

  • Business continuity systems

The Big I Illinois Technology Committee and the national Agents Council for Technology both offer resources to members to help navigate best practices on topics like cybersecurity and managing data. Because each agency’s needs are different, networking with other agents is a great way to learn about what tools are working well for agencies like yours.

View Technology Resources

Marketing

What marketing tools should an independent insurance agency utilize?

Nearly 75% of insurance consumers begin their search online, so a new agency needs an online presence. A strong marketing foundation helps prospective clients find your agency, understand what you offer and feel confident reaching out.

Build Your Online Presence

Create a professional website that clearly explains who you serve, the insurance solutions you offer and how prospective clients can contact you. Depending on your needs and budget, you may use a do-it-yourself website platform or work with a professional vendor.

Reach Your Target Market

Once your website is in place, consider using local search, social media, email marketing and digital advertising to connect with prospective clients. Focus your efforts on the channels most relevant to your target audience and maintain a consistent agency brand.

Take Advantage of Trusted Choice Resources

Trusted Choice, a Big I Illinois member benefit, offers customizable marketing materials, social media content, reimbursement opportunities, toolkits, guides, training and other resources. These tools can save time and help your agency communicate the value of working with an independent insurance agent.

How long does it take to start an insurance agency?

The timeline varies depending on your experience, business structure, licensing status, and carrier relationships. While some agencies can begin operations in a matter of weeks, others spend several months developing a business plan, obtaining market access, and implementing technology before opening their doors.

Build Your Agency with Support from Big I Illinois

Starting an independent agency involves important decisions about licensing, market access, technology, coverage and business operations. Big I Illinois can connect you with resources, programs and relationships that help you build on a stronger foundation.

Learn About Agency Membership

Questions?

Contact Lori Mahorney, Big I Illinois Director of Membership.

Email
(217) 321-3008

Or schedule a virtual meeting with Lori!

Book your time here.

Lori Mahorney, Big I Illinois Membership Director