CHOOSE INDEPENDENT
How to Start an Independent Insurance Agency in Illinois
Thinking about building an independent insurance agency of your own? Agency ownership can offer freedom, flexibility and the opportunity to create long-term value, but getting started takes more than obtaining a producer license.
From choosing a business structure and planning for startup costs to securing market access, selecting technology and marketing your agency, there are several important decisions to make. This guide walks you through five key areas to consider and connects you with Big I Illinois resources, education and industry relationships that can help you build a strong foundation.
Five Key Considerations When Starting an Agency
Moving from a captive agency to the independent channel in the fall of 2019 was the most impactful decision of my career.

Noele Tatlock
Former captive agent
Startup Costs & Financing
How much does it cost to start an independent insurance agency?
Startup costs vary based on whether you're launching from a home office, leasing commercial space, purchasing an existing agency, or building your book of business from the ground up. Starting an independent insurance agency is not capital intensive relative to other industries, but you will need startup funds.
Common Startup Expenses
Office Space or Home Office Expenses
Equipment and Supplies
Software and other Technology
Errors & Omissions (E&O) Insurance
Website Development and Marketing
Operating Expenses
Develop a realistic business plan with a startup budget and cash flow projection before you seek financing to ensure you have the resources you need while you grow the business.
Potential Funding Sources
Personal savings or investments
Small Business Administration (SBA) loan programs
Local banks and credit unions
Business lines of credit
Financing associated with purchasing an existing agency
IDCEO: Low-Interest Loan Programs
Check out low interest loan programs at the Illinois Department of Commerce & Economic Opportunity website.
InsurBanc: Insurance Agency Financing
Learn about resources available through InsurBanc, a bank that specializes in serving the independent insurance agency community.
This freedom has completely transformed our business, making our book of business five times larger than it ever was on the captive side in just six years. And we’re still growing!

Erich Held
Former captive agent
Technology
What technology is needed for an independent insurance agency?
Beyond an agency management system, you'll also need technology that supports communication, cybersecurity, marketing, and business continuity.
Marketing
What marketing tools should an independent insurance agency utilize?
Nearly 75% of insurance consumers begin their search online, so a new agency needs an online presence. A strong marketing foundation helps prospective clients find your agency, understand what you offer and feel confident reaching out.
Build Your Online Presence
Create a professional website that clearly explains who you serve, the insurance solutions you offer and how prospective clients can contact you. Depending on your needs and budget, you may use a do-it-yourself website platform or work with a professional vendor.
Reach Your Target Market
Once your website is in place, consider using local search, social media, email marketing and digital advertising to connect with prospective clients. Focus your efforts on the channels most relevant to your target audience and maintain a consistent agency brand.
Take Advantage of Trusted Choice Resources
Trusted Choice, a Big I Illinois member benefit, offers customizable marketing materials, social media content, reimbursement opportunities, toolkits, guides, training and other resources. These tools can save time and help your agency communicate the value of working with an independent insurance agent.
Build Your Agency with Support from Big I Illinois
Starting an independent agency involves important decisions about licensing, market access, technology, coverage and business operations. Big I Illinois can connect you with resources, programs and relationships that help you build on a stronger foundation.





