Trusted Choice

The premier consumer brand for independent insurance agents.

Trusted Choice

Trusted Choice is the national marketing brand created exclusively for Big I members to help consumers understand the value an independent agent offers. Trusted Choice is designed to complement the local marketing efforts of member agencies, extend their reach, and drive more customers to independent agencies.

To empower independent agents and shoppers in a digital world, was created, connecting insurance shoppers and agents with exactly what they need, insurance solutions. As the leading digital insurance marketing platform, the website has brought more than 40 million insurance shoppers together with the independent insurance agent that can serve them best.

Big I Illinois members automatically receive a free profile on

Trusted Choice Member Resources

Stay ahead with the full suite of Trusted Choice Resources:

  • Agency Profile

  • Branding Tools

  • Content to Share

  • Training Materials

  • Marketing Campaigns

  • So much more!

Marketing Reimbursement Program

The Trusted Choice Marketing Reimbursement Program helps agencies offset the cost of various marketing activities that support marketing and growing your agency, from digital advertising or traditional marketing that include our logo to working with select preferred marketing vendors.

Get Recommended Online

All Big I Illinois members receive a free listing on the Agent Directory of In order to be actively recommended when a shopper enters their criteria on, an agency needs to have a Member Plus or Advantage profile.

Digital Review

Sign up for a FREE Trusted Choice Digital Review to have your website and social media channels analyzed and reviewed. You will receive an actionable report that gives you detailed feedback on how you can improve your online presence and reach more customers.

Disaster Relief Fund

The Trusted Choice Relief Fund is available to provide financial assistance to insurance industry personnel impacted by catastrophic occurrences not covered by their own insurance or other grants and funding sources.

Trusted Choice Logos

All Big I Illinois members can use the Trusted Choice Logo's to highlight their agency to consumers. Choose from a variety of logo options to add to your website, office signage, or marketing.

Trusted Choice Illinois and NCAA Athletes Partner for Awareness Campaign

In partnership with MOGL, in the Spring of 2023, Big I Illinois created an awareness campaign featuring college athlethes complaining the importance of an Independent Insurance Agent.

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Amplify Your Marketing with Free Resources from Trusted Choice

Members have access to a variety of resources to assist your agency's marketing efforts. All content created is specifically made for Independent Agents to help grow your business.

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