Tech Can't fix Broken Processes:
Fix the Foundation
Hear directly from Casey Nelson on why this is a must-attend class at CONVO 2025!
Technology can’t fix broken processes—but it can supercharge great ones. This session blends strategy, hands-on practice, and real-world examples to help your agency strengthen its foundation. You'll learn how to identify the essential tools your agency needs, create better alignment through documented workflows, and explore how automation and AI can be used to eliminate busywork and create consistency. From CRMs to ChatGPT, we’ll break down what matters—and what doesn’t.
Attendees Will Walk Away With:
A framework to identify which tools are missing or underused in their tech stack
A simple process template to begin creating standard operating procedures
Real automation ideas they can implement right away
Tips to build repeatable, effective prompts for AI tools like Copilot and ChatGPT
A mindset (and maintenance plan) for keeping it all running smoothly