The BIG I Method
A Simple Framework for Better AI Prompts
Many agents try AI tools but struggle to get useful, consistent results.
The issue isn’t the technology. It’s how the prompt is written.
AI is only as useful as the instructions you give it.
Many agents try tools like ChatGPT but struggle to get consistent, usable results.
That’s why our Technology Committee developed The BIG I Method - a simple, repeatable framework to help you get better output every time.
Give AI context about your agency, audience, and situation.
Example: “We are an independent insurance agency in Illinois serving small businesses…”
Clearly state what you want it to produce.
Example: “Create a client-friendly email explaining…”
Specify tone, format, length, or compliance guardrails.
Example: “Keep it professional, educational, and under 200 words.”
Refine the result.
Examples: “Make this more conversational.”
“Shorten this for social media.”
“Add a stronger call to action.”
